
Our Story
A chance meeting halfway around the world sparked the idea for Daniel Wellington. Our founder, Filip Tysander, met a British gentleman whose effortless style and love for vintage watches on weathered NATO straps caught his eye. His name? Daniel Wellington.
Inspired by this timeless approach, Filip set out to create his own line of watches— minimalistic, refined, and versatile. These designs, featuring interchangeable watch straps, quickly became iconic. Today, they remain the essence of Daniel Wellington, blending Scandinavian simplicity with precision Japanese movement.
Whether paired with our colorful NATO straps, sleek leather straps, or crafted mesh straps, Daniel Wellington watches are designed to complement any style with understated elegance.

THE DESIGN
Daniel Wellington loved to wear his watches on old NATO straps. We liked the ingenuity of this combination so much that we wanted to incorporate the idea in our own line of watches. It was imperative for us to craft a modern yet truly classic watch. We wanted a clean and minimalistic design that would complement the various patterns and colours of the iconic NATO straps.
After returning from his travels, Filip sat down and began to look at different samples and colour ways. It was important that he loved the watch himself, or he could never sell it and be proud of it. Slowly but surely, a beautiful watch emerged. It was thin, elegant and perfectly round. A testament to minimalistic Scandinavian design, with the precision and accuracy of a Japanese movement watch.
This classic yet refreshingly crisp design can mix and match seamlessly with our colourful NATO strap, the smart leather strap and the beautifully crafted mesh strap. The Daniel Wellington style will appeal to almost everyone with a taste for classic and timeless design.

A WATCH FOR EVERY OCCASION
Whether you are attending a black-tie event, playing a game of tennis or enjoying a sunny day at the beach club, a classic Daniel Wellington watch is the perfect companion for every occasion and any setting.
All of our watch faces are designed with timeless style and versatility in mind, developed to match effortlessly with our interchangeable NATO, mesh or leather straps.